Digital Marketing
How to Market Insurance to Gen Z
By 2030, Gen Z’s earnings are set to hit $33 trillion – more than a quarter of all global income. Their spending power will surpass Millennials’ 2031. As more Gen…
Author: The IM Team
Digital Marketing
Content Marketing
18 Facts and Stats About Insurtech You Should Know
Insurance has been around for centuries. But it was not until the latest technology development when its business model started to see drastic disruptions in an unprecedented way. But what…
Content Marketing
20 Home Insurance Blog Topics That Bring Customers to Your Website
Many people say blogs are dead, which isn’t true because people don’t go to social media like Facebook or Instagram to get detailed answers on particular topics — they visit…
Content Marketing
20 Pet Insurance Blog Topics To Bring Organic Traffic to Your Website
With millions of American pet owners getting increasingly conscious of the importance of insuring their furry friends, pet insurance has emerged as one of the most lucrative niches for bloggers…
Content Marketing
105 Insurance Blog Topics and Ideas (Auto, Health, Home, Life And Pet Insurance)
According to Hubspot, 60% of people still read blogs regularly. And mind you, as of the time of writing, 4 million blog posts are published every single day. So you…
Learning and Skills
How to Write an Effective Marketing Case Study That Convert? (with Examples from Facebook, Hubspot and More)
Case study is one of the most powerful marketing collateral in business writing. It starts off with a problem that your customer struggles with, then resolves with your product/service as…
Digital Marketing
How to Market Insurance to Millennials Online? (8 Tips You Must Know)
Insurance is a kind of product that does not provide immediate benefit or enjoyment right after the purchase. And people are less likely to get the same excitement by completing…
Content Marketing
Top Insurance Blogs for Insurance Marketers to Follow
If you’ve done your “insurance marketing” research, you’ll not be surprised that most insurance blogs are written for insurance agents with the main focus of getting more sales with online…