If you still think LinkedIn is a job-seeking platform where people showcase their resume and professional achievements, you are missing out on a huge opportunity to grow your business on one of the most effective social platforms to date.
With over 740 million users, and 4 out of 5 of them being decision-makers for business, LinkedIn is an inevitable social media to network for any serious marketers – from small to large organizations and B2B to B2C. Mastering LinkedIn marketing skills will definitely open up a door for you to generate high-quality leads and increase your sales for years to come.
In this post, I’ll give you a strategy to fast-track your learning to become a LinkedIn marketing expert within 24 hours (or even less) with a list of twelve hand-picked online courses. And if you follow our suggested learning paths, you will be equipped with the best practices, tactics, and strategies in the landscape of LinkedIn marketing.
Why 24 hours?
Because we are marketers, we know we have to learn fast to stay ahead of the curve. With so much content to consume, I understand your struggle to make the best use of your time. And you are probably tired of dashing from one blog post to another YouTube video forever, right?
That’s why I am giving you a strategy that makes the best out of your time – to prepare you to become a LinkedIn marketing expert within 24 hours.
And if you could do it with LinkedIn marketing, you could just do the same within 24 hours for any other digital marketing skills. (e.g. SEO, EmailMarketing, Social Media Marketing, PPC, and so on.)
With this strategy, you will soon become a digital marketing superstar by gaining expert-level knowledge in other sub-niches in digital marketing as well.
Challenge yourself:
Why Do You Need To Learn LinkedIn Marketing Today?
Before we get to the learning part, let’s get fired up with what LinkedIn can do for marketers. I am sure you’ve already heard that LinkedIn is the best social platform for generating B2B leads. With 55 million companies already on board, if you want to connect to business, LinkedIn is where you want to be.
While the list goes on and on, I include here the stats that are most relatable for marketers. Here are 12 stats you must know about LinkedIn Marketing:
- 90 million LinkedIn users are senior-level influencers with four out of five decision-makers
- 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
- 33% of B2B decision makers use LinkedIn to research purchases – LinkedIn is the place decision-makers go to find valuable content. If (B2B) marketers should create content to feed this search intent, you will reap the benefits of LinkedIn.
- LinkedIn is the most trusted social network in the U.S. (while Facebook ranked last)
- More than half of U.S. marketers will use LinkedIn in 2021 – The good news is, if you start marketing on LinkedIn today, you are already ahead of over half of your peers.
- 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.
- 96% of B2B content marketers use LinkedIn as one of their social platforms – This makes LinkedIn the top network for B2B content marketers, followed by Twitter and Facebook (82% each).
- 80% of B2B content marketers use LinkedIn ads – It’s not a shock that the top organic social network for B2B marketers is also the top paid social network. Facebook comes in next at 67%, followed by Twitter at 27%.
- Ad exposure on LinkedIn can increase purchase intent by 33%.
- LinkedIn live streams get 7x more reactions and 24x more comments than regular video – On average, LinkedIn video posts get more engagement than regular posts. And Live videos on LinkedIn can supercharge engagement levels, especially for comments. People on LinkedIn are prepared to interact with one and another.
- Companies that post weekly on LinkedIn see a 2x higher engagement rate – Share updates if you want to maintain a high engagement rate on LinkedIn. And you only need to post once a week to start. Research by Hootsi revealed that the best day to post on LinkedIn is Wednesday for B2B brands, or Monday and Wednesday for B2C brands.
- Companies with a complete, active LinkedIn Page see 5x more page views – They also get 7x more impressions per follower and 11x more clicks per follower. Like the LinkedIn company page statistic above, this shows the value of keeping your LinkedIn page up-to-date and active.
At the time of writing, LinkedIn only has about 1/3 of the number of users compared to Facebook (740 million on LinkedIn v.s. 2.6 billion on Facebook). But considered most of them are top professionals, if you’re looking out for ways to get quality leads and better engage with customers, LinkedIn is exactly where the place to be.
What LinkedIn Can Do for You and Your Business
Whether you have a small business or a Fortune 500 company, LinkedIn should be a crucial part of your marketing strategy. And let’s explore how you can use it for individual and business growth.
For individuals:
- Personal branding: To use LinkedIn, you have to first create a profile page. And get it well-optimized – showing your skills, education, work experience, and other details that will sell you out as a professional in your industry. This will help you attract quality connections with other top professionals.
- Stay on top of your industry: Professionals share valuable industry-based content on LinkedIn. Being active here will help you stay abreast with recent news and updates – keeping you well informed about your industry.
- Look for jobs: With 140 million jobs open and 3 people hired every minute, you can sure hit that dream job on LinkedIn. With a highly optimized profile, y or you can apply to get a job in your organization of interest.
- Make meaningful connections: LinkedIn provides opportunities for interactions, networking and meaningful connections with other professionals through groups and discussions via messages.
For business:
- Corporate brand building: Use a LinkedIn company page to impress, connect and engage with your followers. You can share insightful information about your business which helps potential better understand what you have to offer.
- Establish authority: LinkedIn is your go-to channel for you to become a trusted source for insights in your industry. Be certain to include your blog post, research, reports, and corporate events on your LinkedIn business page.
- Showcase your product/services: Updates on your new products can be shared with your followers.
- Lead generation: With LinkedIn, you can give personalized offers that will attract your specific audience to your website and convert them to leads.
- Build thought leadership: By creating and publishing great content, people recognize your company as an authority in your industry.
- Improve your SEO: Google frequently crawls through LinkedIn pages as one of its most trusted resources. This means that optimizing your organization’s and your profiles can help you rank high on google search. Read this article from BrighterVision to learn more.
- Recruitment – Your organization can post job listings and get qualified employees from LinkedIn. It is reported as the best social media site for recruitment.
How Does It Work for 24 Hours?
Ok. Here’s the thing. Everybody has 24 hours, right? The difference is how you’d use it to your advantage. I mean, by blocking out 24 hours – to immerse yourself to learn as much as you can, either in one sitting or broken down into multiple sessions, you can literally become an expert in any domain.
Yes, it might be a bit challenging for some of you. But I would argue that anybody with an internet connection could achieve it. My ambition is to keep you focused on one single goal – to become a LinkedIn marketing pro within the shortest time.
12 Online LinkedIn Marketing Courses in 24 Hours
Here we go! This is the list of the 12 online courses to prepare you to become a LinkedIn marketing pro within 24 hours (23 hours and 48 minutes to be exact) – all in one place.
You will learn everything from optimizing your personal profile, building a professional company page, creating an interest group, making meaningful connections, generating leads, placing ads, to many more.
Some of these courses also come with a certification that you can showcase in your LinkedIn profile to impress your potential employers or clients.
1. Marketing on LinkedIn (LinkedIn Learning)
Why you should market your brand on LinkedIn from Marketing on LinkedIn by Michaela Alexis
| Offered by: | LinkedIn Learning |
| Focus: | LinkedIn basics |
| Duration: | 51 minutes |
| Price: | 30-day free trial. $19.99 (annual plan) or $29.98 (monthly plan) per month afterward, plus unlimited access to 16,000+ other courses. |
| Certification: | Yes |
Let’s begin your LinkedIn marketing learning journey with this compact course. Whether you have a small, medium, or solo business on LinkedIn, your marketing these lessons he shared will help you hit success.
What you will learn:
- Building a solid profile
- Creating a company page
- Optimizing your page and profile for search
- Creating a content strategy
- Crafting posts that perform
- Posting videos
2. LinkedIn Marketing (Bootcamp Institute)
| Offered by: | Bootcamp Institute |
| Focus: | LinkedIn marketing for beginners to intermediate |
| Duration: | 4 hours |
| Price: | $97 (5-day free trial, with an all-access monthly pass for all their courses) |
| Certification: | Yes |
This jam-packed course by Bootcamp Institute covers everything you should know about utilizing LinkedIn for business. It is suitable for both beginners or current practitioners who are looking for updating their skills.
Here is what the course has for you:
- Understand why LinkedIn is a powerful tool for individuals and businesses
- Learn how to set up and optimize your personal and business profiles
- Discover efficient ways to strategically grow your network
- Develop a clear strategy to maximize your impact
- Learn how to create targeted LinkedIn ads and analyze the results
You can sign up for free to study course and earn your certificate. With a monthly subscription fee of $97, you have the access to this course and all other resources on the platform. Bootcamp Institute offers a 5-day free trial.
3. Growing Your Business with LinkedIn Pages (LinkedIn Learning)
LinkedIn video for Pages from Growing Your Business with LinkedIn Pages by Michaela Alexis
| Offered by: | LinkedIn Learning |
| Focus: | Content Marketing, Corporate Branding |
| Duration: | 1 hour 22 mins |
| Price: | 30-day free trial. $19.99 (annual plan) or $29.98 (monthly plan) per month afterward, plus unlimited access to 16,000+ other courses. |
| Certification: | Yes |
Your LinkedIn page provides a place for you to share company products, news, job openings, and other information you wish to build your brand awareness as well as thought leadership.
In this course, LinkedIn master Michaela Alexis will share with you some best practices and powerful tactics to craft a LinkedIn Page that differentiate your company from your competitors.
4. Strategically Build and Engage Your Network on LinkedIn (Coursera)
| Offered by: | Coursera |
| Focus: | LinkedIn Marketing from beginners to intermediate |
| Duration: | 2 hours |
| Price: | Free |
| Certification: | No |
Learn how to strategically expand your network on LinkedIn with a project-based course. This is a hands-on learning model where you will complete 6 pre-set tasks and a graded quiz.
Your key takeaways from this course include:
- How to use your LinkedIn account to expand your network
- Clearly defining your brand so you can attract the right connections
- How to find, build and maintain valuable connections on LinkedIn
5. Rock Your LinkedIn Profile (LinkedIn Learning)
Connect to opportunity with LinkedIn from Rock Your LinkedIn Profile by Lauren Jolda
| Offered by: | LinkedIn Learning |
| Focus: | Personal Branding |
| Duration:$99.99 (with 30-Day Money-Back Guarantee) | 1 hour 9 mins |
| Price: | 30-day free trial. $19.99 (annual plan) or $29.98 (monthly plan) per month afterward, plus unlimited access to 16,000+ other courses. |
| Certification: | Yes |
Explore how to create a LinkedIn profile that brings your personal career story to life, whether you’re just starting out, seeking to advance, or making a career change.
I really love the energy of the instructor Lauren Jolda. She covers ways to add media to a profile, methods for showcasing your career accomplishments and aspirations, and specific examples of profile phrases and language that can help inspire your personal story.
Learning objectives:
- Profile photo best practices
- Creating a custom LinkedIn headline
- Updating your industry
- Introducing yourself in the summary section
- Adding work experience
- Adding skills
- Getting endorsements
- Requesting recommendations
6. The Step-by-Step Guide to Building your Thought Leadership on LinkedIn (LinkedIn Learning)
Why become a thought leader on LinkedIn? from The Step-by-Step Guide to Building your Thought Leadership on LinkedIn by Alexandra Galviz
| Offered by: | LinkedIn Learning |
| Focus: | Personal Branding |
| Duration: | 58 mins |
| Price: | 30-day free trial. $19.99 (annual plan) or $29.98 (monthly plan) per month afterward, plus unlimited access to 16,000+ other courses. |
| Certification: | Yes |
Alexandra Galviz, a Linked Top Voice for the UK and the cofounder of #LinkedInLocal, offers a step-by-step guide to using LinkedIn to reach audiences and establish your expertise like never before.
In this course, you’ll learn:
- How to craft an authentic voice
- Identifying your key messages
- Writing your career story
- Ways to grow your audience of brand ambassadors
- Strategies for building your thought leadership
- Digital storytelling
- Tips on creating courageous content
By the end of the course, you’ll be sharing your stories in an authentic and relatable way and creating a deeper connection with your network.
7. LinkedIn Marketing: B2B Sales and Lead Generation from Scratch (Udemy)
| Offered by: | Udemy |
| Focus: | Lead Generation, B2B Marketing |
| Duration: | 1 hour |
| Price: | $129.99 (with 30-Day Money-Back Guarantee) |
| Certification: | Yes |
This is one of the highest rated Linkedin marketing courses on Udemy. If you want to learn some actionable tactics to generate more leads and sales for your B2B business, this is the right place to be.
Through this course, you will learn to:
- Generate Leads & Sales from LinkedIn
- Optimize your LinkedIn profile
- Connect with influencers
- 10x Your LinkedIn following
- Publish articles on LinkedIn
- Drive traffic to your website from LinkedIn
- Build an email list from LinkedIn
- Create a LinkedIn company page
- Create a LinkedIn group
8. LinkedIn Marketing: Personal Branding and Lead Generation (Udemy)
| Offered by: | Udemy |
| Focus: | Personal Branding, Lead Generation |
| Duration: | 3 hours |
| Price: | $139.99 (with 30-Day Money-Back Guarantee) |
| Certification: | Yes |
Ali Mirza, the CEO of iSocialYou will teach you how to build a recognized brand that sells you as an authority in your field. Hence, you attract and connect with top people from your target audience.
Here’s what you’ll learn:
- Setting up an optimized LinkedIn profile
- How to create a system that consistently pumps email leads and sales from LinkedIn (even when you’re sleeping)
- Tips on building relationships with your target audience
- Insights that will help you position yourself as an expert in your field
- How to publish articles and become a thought leader
- Find new business leads using LinkedIn marketing
- Tools to find emails from LinkedIn
- LinkedIn Ads – Create LinkedIn sponsored inMail to get leads
- Plus many bonuses – free templates, scripts and cheat sheets
9. LinkedIn Marketing Lead Generation for B2B Sales and Coaches (Udemy)
| Offered by: | Udemy |
| Focus: | Lead Generation, B2B Marketing |
| Duration: | 5 hours |
| Price: | $99.99 (with 30-Day Money-Back Guarantee) |
| Certification: | Yes |
Whether you’re just starting out on LinkedIn or you’ve been on a user for several years, this course will teach you how to grow your B2B business from and within Linkedin in a remote setting. You will learn to implement the best Linkedin Marketing Strategy to generate high-quality B2B leads on a monthly basis.
Here are some highlights of what you will learn:
- The best Linkedin marketing strategies to generate leads every month
- How to create the right ideal buyer persona profile for your LinkedIn campaign
- How to optimize your LinkedIn profile to increase your visibility and generate leads
- How to find and connect with the right target audience on LinkedIn.
- How to build a database of thousands of your ideal clients with LinkedIn
- How to write compelling LinkedIn messages to get you the results you want
10. LinkedIn Marketing, Lead Generation & B2B Sales for Linkedin (Udemy)
| Offered by: | Udemy |
| Focus: | Lead Generation, B2B Marketing |
| Duration: | 2.5 hours |
| Price: | $99.99 (with 30-Day Money-Back Guarantee) |
| Certification: | Yes |
This is a bestseller on Udemy. And the comments from the students are generally convincing.
This course will teach you EVERYTHING you need to know to generate leads on LinkedIn using marketing and outbound strategies and get a meeting with ANYONE whether you’re already familiar with LinkedIn or just getting started.
Here’s what the instructor, Partick Dang, has to say:
“I’ve personally tested all these bullet-proof email strategies myself with small, medium, and Fortune 500 companies in all types of industries like retail, real estate, health care, etc. as one the TOP salespeople at Oracle and Y-Combinator backed startup, Lob.”
“I promise these LinkedIn strategies WILL WORK for YOU whether you’re a sales person, recruiter, consultant, freelancer, or entrepreneur or your money back guarantee…If you do this program, take action and don’t generate more leads then I will give you a full immediate refund. No questions asked.”
11. The Sophisticated Marketer’s Guide to LinkedIn: The LinkedIn Learning Course (LinkedIn Learning)
It’s a great time to be on LinkedIn from Marketing on LinkedIn: The Sophisticated Marketer’s Guide by Alex Rynne
| Offered by: | LinkedIn Learning |
| Focus: | LinkedIn Campaign Manager, LinkedIn Marketing Solution, Corporate Branding |
| Duration: | 53 mins |
| Price: | 30-day free trial. $19.99 (annual plan) or $29.98 (monthly plan) per month afterward, plus unlimited access to 16,000+ other courses. |
| Certification: | Yes |
In this course, Alex Rynne, content marketing manager at LinkedIn, teaches how sophisticated marketers (like you) can use LinkedIn to run campaigns that impact every stage of the funnel.
Learning objectives of this course include:
- Reaching an audience on LinkedIn
- Using organic and paid marketing tools (LinkedIn Pages, Sponsored Content, Sponsored InMail, Lead Gen Forms, Elevate, and more) to increase awareness, engage your audience, generate quality leads, and drive revenue
- Leveraging brand awareness tools
- Creating a campaign
- Targeting members
- How to measure your impact and plan for your next campaign
12. Advertising on LinkedIn (LinkedIn Learning)
The value of LinkedIn ads from Advertising on LinkedIn by AJ Wilcox
| Offered by: | LinkedIn Learning |
| Focus: | Advertising |
| Duration: | 1 hour 5 min |
| Price: | 30-day free trial. $19.99 (annual plan) or $29.98 (monthly plan) per month afterward, plus unlimited access to 16,000+ other courses. |
| Certification: | Yes |
Last but not least, get serious about advertising on LinkedIn for quick and amplified results. In this course, you will learn practical strategies to utilize the powerful ad feature of this platform. You will learn:
- The value of LinkedIn marketing
- Who should market on LinkedIn
- Where LinkedIn ads fit in the digital marketing ecosystem
- The three pieces you need for a social ad (bring your AMO)
- Account structure: Audience size and campaign nomenclature
- Analytics, tracking, and attribution
Choose Your Learning Path
With these courses that sum up to 24 hours, you can literally learn the best skills currently available out there from the best practitioners in the industry.
Three ways to schedule for 24 hours
Here comes the most important question: How to make this 24-hour-learning idea a reality?
There are actually a few ways to approach it.
Block out 24 hours straight – Lock yourself up for one entire day and learn everything (or as much as) you can. Stay focused.
My suggestion for you is to start with the free courses first. Your learning curve will improve shortly. Skip or skim through similar topics as you go. Chances are that you may achieve it in less than 24 hours.
Make up 24 hours on a weekend – That’s 12 hours of learning divided into two days. It will still be challenging. But I think it’s not impossible especially in the case of lockdowns or social distancing.
Spread out 24 hours in a month – Totally reasonable, with 6 hours of learning per week, it only takes 4 weeks to complete.
Depending on the way you approach the 24 hours, the cost will vary.
While some courses are free, some will charge a fee per course. LinkedIn Learning gives you a 30-day free trial and you will have to pay to continue your learning afterward.
That means, the faster you learn, the cheaper it will be.
What if I am not sure about 24 hour?
Of course, there are occasions that you might just want to brush up on your skills in email marketing. So here are some recommendations to help you figure out which courses to choose from:
If you are a beginner and don’t know where to start (Suggested time for learning: 1 to 4 hours) – Your goal should be getting to know the basics of what LinkedIn can do for you and your business.
First, sign up for a 7-day free trial for LinkedIn Learning and warm yourself up with this beginner course: Marketing on LinkedIn (LinkedIn Learning) (51 mins).
Then, select a couple of the courses below, which are also available on the platform:
- Growing Your Business With Linkedin Pages (Linkedin Learning) (1 hour 22 mins).
- Rock Your LinkedIn Profile (Linkedin Learning) (1 hour 9 mins).
- The Step-by-Step Guide to Building your Thought Leadership on LinkedIn (LinkedIn Learning) (58 mins).
If you are looking for a job or a freelance gig in B2B marketing and need to generate leads for business growth (Suggested time for learning: 8 to 10 hours) – Your goal should be showcasing your skills to impress your potential employers or clients.
First, make yourself more competitive by gaining some hands-on skills from this Guided Project: Strategically Build and Engage Your Network on LinkedIn (Coursera) (2 hours).
Next, build up your Linkedin marketing skills with these hand-picked courses:
- LinkedIn Marketing Lead Generation for B2B Sales and Coaches (Udemy) (5 hours)
- The Sophisticated Marketer’s Guide to LinkedIn (LinkedIn Learning) (53 mins)
- Advertising on LinkedIn (LinkedIn Learning) (1 hour 5 mins)
If you only have a weekend free (4 to 6 hours) – You may have a goal to brush up your skills with some actionable tactics. Here’s the best courses you can sign up for.
First, start with this comprehensive course:
- LinkedIn Marketing (Bootcamp Institute) (4 hours)
Then, select a couple of the courses of your interest from below:
- LinkedIn Marketing: B2B Sales and Lead Generation From Scratch (Udemy) (1 hour)
- Growing Your Business With LinkedIn Pages (LinkedIn Learning) (1 hour 22 mins).
- Rock Your LinkedIn Profile (LinkedIn Learning) (1 hour 9 mins).
- The Step-by-Step Guide to Building your Thought Leadership on LinkedIn (LinkedIn Learning) (58 mins).
If you only have an evening or a few hours (2 to 3 hours) – Head straight to this LinkedIn marketing bestseller on Udemy: LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn (Udemy) (2.5 hours)
Over to You
Now that I’ve handed you the key to master LinkedIn marketing within 24 hours. All you have to do is to pick a study plan that best suits you, and start learning.
And if you want to join the troop of marketing professionals to reap the most out of LinkedIn, you have to put what you’ve learned into practice. And I can’t wait to read your success story.
