Life insurance provides financial protection to the beneficiaries of an insured person in case of death. The death benefits will allow the beneficiaries (usually the family) to cover the ongoing living expenses, unpaid debts, mortgage, or final expenses. If you run a personal finance blog, you may consider promoting life insurance with affiliate marketing programs.
In general, a commission can be earned by promoting life insurance through affiliate programs. The commission can range from $24-$60 per lead or up to $120 per sale. This means a commission can be earned even without having people actually buying the insurance.
In this article, instead of throwing at you a random list of carriers, I have rounded up some of the highest paying affiliate programs for life insurance in particular.
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Why promoting life insurance?
Admittedly, consumers’ knowledge and attitude towards life insurance have left nearly half of Americans uninsured. And chances are 70% of Americans are very likely to struggle financially if a breadwinner of their family died.
By promoting life insurance, you are actually helping American families to insure against the worst-case scenarios with financial protection.
Before we dive into the list of life insurance affiliate programs, I want to give you a sense of the life insurance market with some essential stats as the backdrop:
1. 50 million American households know they are under insured
Despite acknowledging the unfilled protection gap, a lot of people still think insurance is very complicated and refrain from seeking advice.
2. Only 59% of Americans have life insurance
This means nearly half the nation leaves their debt and expenses to their loved ones when they pass. A lack of understanding of their policies has led to many Americans indifferent about getting professional advice.
3. 60% of millennials don’t know which life insurance to buy
Sixty percent of Millennials don’t know what kind of life insurance to buy and how much coverage they should get.
4. Half of American wants to skip the life insurance medical exams
In this regard, many carriers are already offering life insurance that does not require a medical exam. And customers can even apply purely online.
5. 70% of Americans will struggle financially after their loved ones passed away
That means that 7 out of 10 American families will struggle after the death of the insured! They may end up in a sort of money to settle all debts, funeral costs, and so on.
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It’s a win-win situation
As you can see, the overall protection gap is largely unfilled due to the lack of education and understanding about life insurance.
If you are in the personal finance niche, that’s where you can add value by producing content to help your audience to make informed decisions. And by promoting life insurance, you help your followers create a safety net for their loved ones.
And hopefully, this can be your new stream of passive income for your online business.
Top high-paying life insurance affiliate programs
Here’s a list of eight life insurance affiliate programs with some of the highest commission payouts in the market. I put them in descending order of commission payout amount for your easy reference.
And for each program, I will highlight why you should promote them with their unique selling points.
| Advertiser | Commission per lead | Commission per sale | Cookies duration (days) |
| HealthIQ | – | $120 | N/A |
| Policygenius | – | $100 | N/A |
| Ladder | – | $75 | 60 |
| Sproutt | $60 | – | 30 |
| Bestow | – | $50 | 30 |
| SuperMoney | $50 | – | 30 |
| True Blue | $5-25 | – | N/A |
| Haven Life | $24 | – | 7 |
HealthIQ
Commission: $120 per sale
Cookie duration: N/A
Health IQ believes that health-conscious people are overpaying for life insurance. They are the only insurance broker that offers special rates based on health knowledge and active lifestyles/diets like running, cycling, swimming, weightlifting, yoga, vegetarianism and veganism.
A prospect can take their Health IQ Quiz to access his/her health literacy.
Why you should promote it:
- Super high commission – $120 per sale
- A client can save anywhere from 8%-41% on their premium
- Marketing messages appealing to health-conscious customers
URL: HealthIQ Affiliate Program (via FlexOffers)
Policygenius
Commission: $100 per sale
Cookie duration: N/A
Policygenius is an insurance marketplace that helps users find and compare insurance with ease. Being an independent insurance broker, they offer a wide range of insurance products, such as life insurance, home insurance, auto insurance, and many others.
Their payout for life insurance is the highest among all insurance types in their platform.
Why you should promote it:
- High commission – $100 per sale
- One-stop solution for price and coverage comparison across multiple carriers
- Live chat available to help user navigate throughout the site.
URL: Policygenius Affiliate Program
Ladder
Commission: $75 per sale
Cookie duration: 60 days
Ladder Life Insurance offers term insurance with length from 10 to 30 years. Customers can apply purely online with up to $8 million in coverage without a medical exam. Their customers have to flexibility to increase/decrease their coverage (along with the premium) online to meet their life changes after inception.
Why you should promote it:
- It offers some of the largest policies online
- Clients can apply purely online without talking to an agent
- Flexibility to change (increase/decrease) coverage online
URL: Ladder Life Affiliate Program
Sproutt
Commission: $60 per sale
Cookie duration: 30 days
Founded in 2018, Sproutt is a platform that offers term life insurance, whole life insurance, and guaranteed life insurance (for people with severe health circumstances or backgrounds) online.
Their propriety Quality of Life Index (QL Index) uses data and artificial intelligence to assess the lifestyle of their customers, and suggest ways for them to live better.
Why you should promote it:
- Targeted to young and healthy people, such as young parents
- Live agents available via phone to answer your question
- Their guaranteed life insurance is unique in targeting at people with cancer or other severe health issues
URL: Sproutt Affiliate Program (via Share A Sale)
Bestow
Commission: $50 per lead
Cookie duration: 30 days
Bestow has one of the simplest product offerings. This company offers term life insurance up to $1.5 million coverage with no medical exam required. Terms of 10 and 20 years are available. There is currently no option to add rider to a policy.
Why you should promote it:
- Simple product offerings
- No medical exam required
- Targeted to young and healthy customers
SuperMoney
Commission: $50 per lead
Cookie duration: N/A
SuperMoney is a massive comparison platform for finance-related products for individuals and businesses in the area of banking, mortgage, credit cards, loans, investment, insurance, and more.
Across the board, you can find dozens of insurance products including life insurance, auto insurance, home insurance, boater insurance, motorcycle and ATV insurance, umbrella insurance, and many more.
Why you should promote it:
- A comprehensive platform with lots of information
- People tend to compare and read reviews before buying insurance
- User recommendations are available in their reviews
URL: SuperMoney Affiliate Program (via FlexOffers)
True Blue
Commission: $5-$25 per lead
Cookie duration: N/A
Tue Blue Life is an online marketplace that allows users to compare life insurance quotes from over 80 carriers. Various types of policies are available on the platform.
Product offerings include term life insurance, whole-life insurance, guaranteed issued insurance, and so on. Maximum coverage is up to $5 million.
Why you should promote it:
- One-stop solution for price and coverage comparison
- Various types of policies are available for different needs
URL: True Blue Affiliate Program
Haven Life
Commission: $24 per lead
Cookie duration: 7 days
Haven Life was designed specifically for easy online applications.
Their term life policies are available in 10, 15, 20 and 30 year terms, with guaranteed level monthly premiums. Coverage starts from $100,000 to $3 million.
Why you should promote it:
- Easy online application
- Simple product design (term life only)
- Different riders are available to add to policies
URL: Haven Life Affiliate Program (via FlexOffers)
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Share A Sale is a popular affiliate network with some high-paying advertisers in the insurance niche including Newplanoptions.com ($80 per sale) and Sproutt ($60 per sale). Click here to join as a publisher. |
Further questions
Do I need a license to promote life insurance online?
In general, insurance agents must be licensed by the state in which they plan to sell insurance services.
But if you are only promoting life insurance through affiliate marketing programs – by sending traffic to a carrier’s website – there’s no such requirement. The bottom line is that you should provide legit and accurate information to your audience.
What kind of training is available?
Although there is no training course for people who joined life insurance affiliate marketing programs, you can start by reading online reviews, life insurance blogs or even try to get a few quotes to gain some user experience yourself.
How to promote pet insurance online?
A blog should be the center of your marketing strategy. You can start a writing blog posts to provide helpful information on life insurance. And then you can use other channels like Facebook, YouTube, Instagram, Tiktok or Pinterest to drive traffic back to your website.
If you want to learn more, check out our posts on:
- Best Digital Marketing Ideas for Insurance
- How to Market Insurance to Millennials Online? (8 Tips You Must Know)
- How to Market Insurance to Gen Z
- 8 Facebook Marketing Mistakes Insurance Agents Should Avoid (and How to Fix Them)
Conclusion
With almost half of Americans not having life insurance and 50 million more under-insured, you know this means a lot of opportunities for promotion.
These providers have already made it easier with simple online application processes and no medical exam requirements. If you believe life insurance can help your audience and their loved ones in the most difficult times in their lives, you should start promoting life insurance.
What’s next? Read our posts for more life insurance blog topics and ideas:
