Insurtech and New Trends
What Is On-Demand Insurance?
On-demand service is everywhere – around the world it is very popular for people using Uber, or ordering food delivery for dinner instead of preparing their own meal in their…
Insurtech and New Trends
Social Media
8 Facebook Marketing Mistakes Insurance Agents Should Avoid (and How to Fix Them)
You know Facebook is one of the most popular social media platforms. You want to use it to reach more people, right? You researched for your competitors’ page, too. You…
Customer Experience
Why Is It More Effective to Market Insurance with Negative Emotions?
It is genetically proved that emotion works faster than reasoning. And we are pretty sure that insurance companies know this well because most, if not all, of their ads try…
Customer Experience
What Is Hyper-Personalization? How to Make It Work for Insurance Company
With products being commoditized and fierce competition on price, service is now a crucial differentiator for insurance companies. Today’s customers expect an increasing level of personalization and will choose to…
Insurtech and New Trends
What Is Usage-Based Insurance? And How to Market It?
In recent months, due to the ongoing situation regarding COVID-19, many personal vehicles as well as commercial fleets have been spending drastically less time on the road. Some people feel…
Insurtech and New Trends
Is It Safe to Get Auto Insurance Quotes Online?
The internet has made it easy to get auto insurance quotes. Most insurers allow you to get quotes for car insurance directly from their websites. Chances are you may get…
Customer Experience
How to Create Personalized Customer Experience for the Insurance Industry?
In a competitive marketplace (like this today) and with price comparison websites at buyer’s fingertips, an insurer certainly needs more than a better product and lower price to stay ahead…
Content Marketing
Does Working from Home Get Covered by Insurance?
Ever since many companies switched to having their employees work at home due to the pandemic, there are many questions regarding the changes or any changes to specific things. In…