Without a doubt, Facebook is a powerful marketing tool for insurance agents. It’s one of the easiest ways to connect with your target market, and it’s free. But since there are so many insurance agents using Facebook, you need to make sure you’re using the right strategies to get your ideal customer to engage with you and your Facebook page.
Here are 50 quick and easy Facebook marketing ideas for insurance agents that will help you promote your business – without the hassle of building and maintaining a website.
1. Ask Your Audience Questions
One of the most important strategy ways to get leads on Facebook is to understand your particular audience. You can use a poll to identify your client’s needs so you can explain how your products/service will satisfy those needs.
For example, you may ask a multiple-choice question like:
What do you think about life insurance?
- It’s too expansive
- It’s too complicated
- Only old people need it
- I don’t want to talk about it
If most of your audience chooses one or two answers. Then you can create content to address these concerns and explain to them the cost of life insurance is actually as little as ⅓ of what most people think. (Source)
2. Post Consistently on Facebook
Engage with your audience frequently on Facebook by posting interesting, relevant, educational, or funny content to your agency’s Facebook page.
Constant online visibility with the right content is important in reaching people.
3. Focus on the Benefits, Not the Features
I get it…You spent hours learning all the 33 features of a new product. You are so excited about them and you think it’s very important to tell everyone about all of them.
But you know what? They just don’t care. Who looks for insurance product features when they are on Facebook? People think you just want to sell your products.
There may only be one or two features that interest your customers at some point in their lives. Explain how they can benefit from the features.
4. Sell Your Service on Top of the Benefits
The more knowledgeable you are about your product, the better the solution you can provide. Tell your customers how you could help them save time and money by using your service.
5. Show Pictures of Your Client’s Claim Check
There’s no better way to convince your prospects of the benefit of insurance by “showing them the money”. It’s even better if you could spice it up with a little story of how the proceeds will help your client in need.
6. Always Offer Value
You must always understand the needs of your fans on Facebook. If you are out of touch with your fans you will lose their attention and all the benefits you derive from your relationship with them.
Keep them hooked to your page by providing them with a regular, if not a daily dose of something they want.
7. Provide Insurance Discount/Saving Tips
Always let your clients know you have their interests at heart by reminding them how important an annual review can be for saving money.
When positive changes take place, which reduces their risk element in their cover and they earn discounts.
8. Provide Tips on Managing Their Premium Payment
Instead of selling on the price, there are many ways you can talk about premium across different kinds of insurance. You may explain how an insurance concept works to help your customer to reduce, defer or even skip paying their premium under different circumstances.
Here are some keywords you may start with:
- Deductible
- Coinsurance
- No-Claim-Bonus (NBC)
- Waiver of premium
- Premium holiday
9. Share Videos of Funny Insurance Commercial
Who said insurance is boring? Since Geico gecko debuted in 1999, insurers have been airing humorous commercials for over two decades now.
No matter which carrier you are working with, there is no shortage of funny commercials you can share on your Facebook page to get your audience’s attention and sharing.
For more ideas, read our post on:
10. Share Videos of Dogs and Cats
Over half of the American household has at least one pet. But do you know it is estimated that 1 out of 3 dogs will get cancer over their lifetime?
And cancer treatment usually costs between $10,000 and $20,000.
Pet insurance is one of the most effective ways to help your prospects to save on their expensive vet bills.
Don’t forget to wrap up your post with a Call-to-Action to get a free pet insurance quote.
11. Upload Interesting News Articles
Utilize the Facebook content dashboard to mine news items to keep your clients abreast with important and relevant insurance news.
Your Facebook posts will be vibrant and interesting all the time.
12. Share Insurance Facts and Stats
By sharing insightful, revealing, and sometimes surprising facts and stats about insurance, you can educate your audience about the importance of insurance and how it can help them during some of the most critical times in their life.
Here are a few examples:
- Medical Bills Are the Leading Cause of Bankruptcy
- Four Out of Ten Americans Don’t Qualify for Life Insurance
- Your Marital Status Affect Your Premium for Auto Insurance
For more insurance facts and stats, check out these posts:
| More: Insurance Facts and Stats |
13. Give Useful Health Tips
You are in the business of selling life insurance, but you don’t want to pay a claim if you can avoid it, because your agency cares for your client’s well-being.
Share any tips concerning health and longevity that may be of interest to your audience.
To get more ideas, check out the life insurance blogs we recommend in this post:
14. Offer Safety Tips for Driving
Search online for useful information on safe driving or enroll in an online defensive driver class and arm yourself with tips on safe driving. Examples may include:
- Safety Tips for Driving in at Night
- Safety Tips for Driving in the Water
- Safety Tips for Driving in the Snow
- Safety Tips Driving with Baby/Toddlers/Kids
Posts these useful tips will entice more people to like, share and engage with your social media posts.
15. Give Major Traffic Updates
Keep in touch with your clients by warning them of any major traffic gridlocks along the highway through posts on your own or your agency’s Facebook page.
You are bound to turn into a hero every time you save them the pain of getting stuck in gridlock. You just need to keep abreast of what happens on the roads by signing up for traffic alerts.
16. Share Natural Disaster Alerts
Look for something more intriguing and is not a common event and offer safety tips in the event it occurs. Natural disasters like floods, earthquakes, volcano eruptions, or tornadoes would be a good place to start.
17. Post Emergency Information During a Catastrophe
A show of concern for the well-being of your fan base by posting information on emergencies and catastrophes is a winning strategy. Such social media posts will go a long way in cultivating their confidence in you and winning their trust hence creating business opportunities.
18. Share Local Businesses News
Be an active participant in the affairs of the local businesses community by sharing news relevant to the local businesses.
Inform your Facebook audience on positive news touching on other businesses, and they will pay back in kind with positive information about your organization on their Facebook page, a referral, a quote, or renewal.
It also helps to remind your Facebook audience that you are a local business owner and need to support each other.
19. Target Local Users
There is a better chance of lead conversion if the audience is local. They are more likely to talk about your services with friends and family and buy plans.
Find people around the location of your agency and provide local phone numbers and addresses in your ads.
20. Like and Share Local Business Pages
By liking other businesses, you show your involvement as part of the local community. This will earn you trust with your prospects.
Not only will you get a news feed on the community, but other businesses may also be able to click on your page.
21. Get Involved in Local Events (e.g. Fundraisers)
You can create a good rapport with the various local organizations and get involved in any fundraisers or events organized by them by posting on your Facebook page.
Help the needy and be seen to be giving back to the community.
This will raise your status as a philanthropic and trustworthy business person. Try and hold these fundraisers during the holiday season to get maximum attendance.
22. Support a Local Cause Through Quotes
Choose a cause dear to many and get involved by pledging to donate some money if a given number of people will have pledged to donate within a certain time frame.
Get the charity involved by hyping and posting the contest’s progress on their Facebook page as well.
It is an added advantage to write an article on your blog explaining what you offer and linking it to your agency’s Facebook page.
23. Run Facebook Ads
Talking about affordability, a Facebook ad is an extremely effective way of widely reaching your target audience without breaking the bank.
You can either choose to run the adverts yourself or engage a professional to do it on your behalf.
24. Personalize your Facebook ads by targeting for life events
This can be done by showing specific messages to take advantage of what’s happening in your audience’s lives. Allow different types of life events to trigger relevant ads for potential insurance purchases.
For instance, target married couples with first-time home buyers with homeowner insurance ads, or those that just had a baby with life insurance ads.
25. Facebook Ads-Sponsored Stories
Sponsored stories show your business image with positive messages. These specific ads on Facebook are shown to friends of people who already like your agency’s Facebook page.
People are naturally more inclined to be interested in something that their friend already likes, and for this reason, the sponsored stories work well.
26. Retarget your prospects
Another realistic lead is someone who has previously expressed interest in your services.
If they have previously reached out on your website or application, follow up with these individuals. Re-target them with ads that pique their interest and encourage calls.
27. Take Advantage of Refer a Friend Page
The best time for friends to refer each other to your agency’s Facebook page is when they are interacting on Facebook.
Simplify it for them by utilizing the Facebook button on your Facebook page that allows users to send a referral to their friends on Facebook.
28. Elicit Review from Satisfied Customers
Make a post to your followers on Facebook, requesting reviews. It is advisable to use an automated review funnel for insurance agents to guarantee highly rated reviews only and avoid saboteurs.
Since everyone already has a Facebook account, it’s a great place to request your satisfied clients for reviews, and in the process getting them to follow you on your Facebook page.
Many positive reviews make your agency look professional and competent. Plus, they mitigate against any future negative reviews.
29. Encourage Your Clients to Share Your Posts
As mentioned earlier, advertising through Facebook is affordable and has a wider reach.
By getting some of your clients, especially those with a large following, to post positive news about your agency on their Facebook wall, their recommendations can reach a larger audience.
Some agencies spend huge sums of money on newspaper adverts or run referral programs where they pay per head referred.
In this era of cutting costs to improve the bottom line of your balance sheet, Facebook recommendations by your clients is the way to go.
30. Send Out Happy Holiday Wishes
Send your fan base happy holiday and season wishes. Keep abreast with all the major holidays. Happy holidays celebrated by your agency with a fun event like a bake sale will keep you relevant.
31. Post Insurance-Specific Q&A Session
Have a session of frequently asked or misunderstood questions and answer them, after allowing your fan base to have a go at the answers.
32. Add a Personal Touch By Sharing Your Employee’s Bios
Happy staff leads to happy customers. Make your employees feel valued and appreciated by creating a custom page with a photo and text about each one of them.
Happy staff will reciprocate by putting their best foot forward in delivering service to customers.
33. Connect to Twitter
Some people have a preference for Twitter and not Facebook.
It does not hurt to incorporate them as part of your audience by connecting to Twitter so that your posts on Facebook will automatically reflect on twitter.
34. Link to Facebook From LinkedIn
Increase the number of people who can find your Facebook page to widen your fanbase and visibility. Three outbound links allowed by LinkedIn to any website of your choice are a plus. Include a link to your agency’s website, naturally.
35. Integrate Your Newsletter
You can get more engagement on Facebook by sharing something outstanding on social media. It could be related to a claim by a customer. Share that post in the insurance agency’s email newsletter. It is very likely to spark off more views, likes, and comments. Click on the post from your newsletter. Keep on encouraging people to follow your agency on Facebook.
36. Integrated Online Marketing
To tap into the huge number of users on Facebook, think about the integration of all your online marketing efforts. It is good to work with an insurance marketing company that offers a complete online marketing package for insurance agents for the best results. This will most likely unlock the big potential that your website, advertising, business listings, SEO, social media, and email marketing all have when they work together.
37. Use Facebook in Your Referral Process
Facebook provides a unique platform for people to refer to your agency. When your customers login into Facebook, every single person they know is only a click away. Asking for online and offline referrals is an effective strategy. To consistently build reviews and online referrals for the agency, you can use an automated referral system.
38. Create a Referral Reward Program
A Referral Reward Program is an established, easy-to-follow procedure that can be used repeatedly. It is flexible and offers many advantages for agents, producers, and clients.
39. Help Clients Identify Referral Targets
Giving your clients a specific group to choose from when they refer someone to your agency promotes confidence. They will not be hesitant when they know the type of customers you have great products for.
40. Appreciate Referrers: Thank Them On Your Facebook Page
Thank a person who provides a customer referral out in the open. Everyone who sees this gesture of appreciation will know you take the trouble to recognize referrals that should encourage referrals from other Facebook fans.
Your client perception and retention can only benefit from this social proof that demonstrates a positive attribute to existing clients and other people that you are reliable and dependable so they can send referrals to you.
41. Add Email Signature Link
Is your Facebook page linked to your email signature? If the answer is “no,” you could be missing many opportunities to grow prospective clients through your fanbase. You can throw in some special offer incentive to visit the page. Most agents use this block of text to show contact information and a link to their website.
42. Get Phone Contact Information
Ensure your clients have your contact information in their address book. Clients who have your contact information on their mobile devices are more likely to give a referral to their friends.
43. Create a Complete Profile
Be consistent in making sure you answer all the questions Facebook poses to you regarding your business. Ensure you include your website and address, and remember to write descriptions full of keywords.
By being consistent in elements such as the address and contact number used on your agency website, you will be putting your business in a good position with Google rankings.
44. Get A “Like Box”
A “Like Box” is a little box that has links to your Facebook page and your recent status updates. It is possible to embed a like box into your agency’s website.
One of the many ways to embed your Facebook page within your actual website. This can be found on the Facebook Plugin page. There are plenty of effective features you can add to your site.
A Like Box allows someone to become a fan of your page without necessarily leaving your site or going to Facebook. To provide social proof, the Like Box can show thumbnails of other people who like your page.
45. Welcome New Customers Publicly
If a new customer buys insurance from you, make a post about it with a few warm, welcoming words. If they saved a whole lot of money in the process, go ahead and mention it. This encourages current customers to renew their policies. It will also catch the attention of your Facebook fans.
46. Follow Up On Clients
Referrals come about as a result of building a good relationship with your clients. By staying in touch with your clients, you develop a better relationship that helps build trust.
47. Maintain a Positive Presence Online
Always ensure you post positive messages on Facebook. A negative or sarcastic tone will drive away people in no time.
48. Ask for Comments
Try to ask questions and make comments in such a way that people are encouraged to share their view. The more comment your post received, the more likely your content will get to the top of everyone’s newsfeed.
49. Encourage Friends and Staff to Comment
People are much less likely to be the first to comment.
In addition to the pure help of your friends’ comments on your posts, encourage your staff to comment will also help to boost your posts and get noticed.
50. Respond to Comments with Humor
Facebook, a social media, is all about social. Try to respond to as many comments in as possible. Use your humor and everyone else will have more respect for you and your brand.
