If you’ve done your “insurance marketing” research, you’ll not be surprised that most insurance blogs are written for insurance agents with the main focus of getting more sales with online and offline marketing tactics.
As insurance marketers, we want a little bit more than just that.
We want ideas that fuel and empower our content and strategies for marketing insurance (online/offline) – that are also timely, actionable, non-exhaustive. And most importantly, we want inspiration to take our marketing campaigns to the next level.
Here’s a list of 20 blogs to keep marketers on top of the trends. It includes industry news, insurance knowledge, thought leadership, digital marketing, insurtech, marketing automation, customer experience and more.
Let’s get started!
1. Accenture Insurance Blog
Accenture is one of the most quoted sources in the insurance industry. It is a leading global professional services provider specializing in strategy and consulting, interactive, technology and operations.
Their insurance blog is written by some of the industry leaders. There are tons of forward looking topics including but not limited to digital transformation, technology advisory, cloud strategy, data analytics, intelligent automation, and more.
2. Mckinsey & Company Insurance Blog
In case you don’t know, Mckinsey is a global business consultancy. They help insurance sector, among other industries to grow their business. Their articles talks about business strategies, market trends, the future, innovations, digitalization for the insurance industry.
3. Property Casualty 360
This is an authority website for anyone who wants to stay on top of every aspect of the P&C market.
This is more of an industry news website rather than just a blog. It covers a wide range of topics from sales and marketing, claims, insurtech to risk management. Expect multiple new posts every day.
The best thing about this site is that you can subscribe to their newsletters and choose from a list of topics you might want to receive and get updated on a daily basis.
4. Insurance Journal
Probably one of the most well known online publications in the insurance industry, Insurance Journal covers industry news, blogs, interviews, podcasts and videos.
Their news is broken down by region, so you can target in on topics that are relevant to you and your customer base.
5. e-Marketer | INSIDER INTELLEGENCE
eMarketer | Insider Intelligence is the culmination of joining two research firms: eMarketer and Business Insider Intelligence.
They have a dedicated setion on insurance where you can find articles and reports on the latest topics.
eMarketer has been a comprehensive source of information on how to operate in a digital world. And BII is a global business consultancy.
6. Insurance Business
Insurance Business is the go-to website for all insurance practitioners.
Committed to delivering the latest industry news, opinion and analysis, Insurance Business Online takes a fresh approach to covering the need-to-know developments of the day from government and regulatory bodies, platforms, underwriters and insurance firms, as well as industry service providers.
7. Majesco
Majesco utilizes technology, expertise, and leadership to help insurers modernize, innovate, and connect to build the future of their business – and the future of insurance – at speed and at scale.
In their blog, you can expect to find discussions in digital transformation, new business models, customer experience, platforms, ecosystems, and more.
8. Agency Nation
Most of the articles in Agency Nation are, obviously, written for insurance agents. We put this in our list because this blog differentiates itself with digital-related topics like marketing automation, social media best practice and insurtech.
They have also repurposed their content into podcasts for your listening. There is also a library of video courses with step-by-step and actionable content. So don’t judge this blog by its name.
9. Bain & Company
Bain & Company is a global consultancy firm serving industries like aerospace, agribusiness, chemicals, and financials (insurance included), to name a few.
They have insights sections for different industries and they are made up of some blog posts, excerpts (e.g. from Forbes and Best Review), infographics, reviews, research reports and videos.
This site might not have the longest list of content among our selections. But you will find insightful discussions on digitalization, data analytics, or reinventing customer relationships for the insurance industry today.
10. EverQuote
Everquote is a lead provider for insurance agents who are specialized in auto, home and life insurance. Obviously, most of their blog posts are written for insurance agents as their target audience.
You will find a lot of sales-related articles on selling skills, lead generation, getting referrals, recruiting and training an agency, case sharing, best practices and so on.
And there are also posts dedicated to insurance marketing, here are some of the titles:
- 13 Foundational Insurance Marketing Ideas For Insurance Agents
- Best Insurance Marketing Strategies For The Digital Age
- The Ultimate Social Media Playbook For Insurance Agents
- How Do Online Insurance Leads Compare To Other Methods?
Apart from their blog, we’ve found their “Agent Resources” section very impressive with a collection of downloadable resources such as, eBooks, case studies, brochures, templates, whitepapers.
11. Friendly Agent
Friendly Agent created a chatbot for the insurance industry. They also offer Instagram marketing services. Their blog contains some insightful discussions on how to leverage chatbots for lead generation and customer services.
At the time of this writing, it has shy of 50 posts published on their website. But we think it’s a good place to start if are looking for marketing ideas dedicated to chatbot and Instagram for insurance.
12. Inbound Insurance Marketing
Founded with the mission of providing copywriting services for a wide range of insurance and banking clients, Inbound Insurance Marketing is a B2B insurance marketing provider.
Their blog contains a lot of guides on insurance marketing and content strategies, some of the interesting titles include:
- Your Insurance Content Library: 15 Pieces Every Insurer Should Have
- The Great Insurance Article Auditing Checklist
- How to Write Web Content with SEO Value
- E.A.T. Guidelines for Insurance Marketing
13. Insurance Splash
Insurance Splash is probably one of the earliest insurance marketing blogs you would stumble upon. You can tell this is an authority site in this domain because a lot of their articles are ranked number one on Google.
They have developed some epic lists that no insurance marketer should miss:
- 100 Insurance Marketing Ideas
- 100 Insurance Website Marketing Ideas
- 100 Facebook Marketing Ideas
- 100 Lead Generation Ideas
14. Inbuzzgroup
Inbuzzgroup is a digital marketing agency for small businesses and insurance agencies. They offer a complete marketing automation solution which includes features like CRM, chatbot, email marketing tool, social media management, and so on.
Among their list of over 100 posts, you will notice that a majority of them are about how to make marketing automation work for insurance. There are also a collection of articles with actionable digital marketing strategies for insurance agents.
Most of their posts are 1000-1500 words but there are also some pillar posts like “Guide to Insurance Marketing, Strategies, Tactics and Tools” which has over 5000 words.
15. The Insurance Blog
As the title suggests, it is a blog about (life) insurance – with the approach to answer the FAQs about life insurance for the most part.
There are about 100 articles in this blog and here are some of the more interesting titles:
- Why Is Permanent Life Insurance Bad?
- How Much Can I Borrow From My Life Insurance Policy?
- Is Whole Life Insurance A Good Investment For A Child?
- Buying Life Insurance For Your Parents
- Historical Returns Of Asset Classes Compared To Whole Life Insurance
They have also repurposed some of their articles into podcasts in case you don’t find the time to read through. This blog is a good resource for people who are interested to understand how to make good use of their life policies.
16. ITC’s Insurance Agent Resource Center
ITC has been a provider of agency management systems, marketing automation software, and online marketing service since 1983.
Their blog talks about website management, content marketing and email marketing for independent agents and insurance carriers. You will find helpful tips on topics like, writing SEO-friendly blog posts, link building for insurance websites, content ideas to generate web traffic, and so on. Most of their posts are short and easy to read.
Follow this blog if you are interested in exploring digital inbound marketing strategies – using blog, social media, and a content-rich website.
17. Leadsurance
Leadsurance is a digital marketing agency specialized in insurance. They offer services that include lead generation, chatbot, website design, SEO, email marketing, and social media marketing.
Their blog is written by a team of digital marketing experts who have been working with insurance agents and agencies for years. Their first-hand experience helps them understand the pain points for insurance agents. There are some actionable guides designed to actually be used and implemented by the insurance agents.
This blog is not only a great resource for frontline insurance professionals but also a go-to guide for marketers, growth managers, insurtech, or anyone who wants to specialize in promoting insurance online.
18. Neilson Marketing Service
Neilson Marketing Service is an expert in insurance telemarketing digital marketing and insurance databases management for insurance agencies.
They have been publishing since 2014 and there are more than 100 articles on this website. Most of them are around 1000 words which make them easy to read.
They have covered essential topics for insurance marketing such as “How to Market Insurance Online?”, “How to Create Blog Content that Your Clients Want to Read?”, “Tips to Improve Your Business’s Social Media Following (Without Buying Followers)” and the likes.
They’ve also built a resource page entitled “Coronavirus Updates & Resources for the Insurance Industry” where you can find white papers, news, articles and websites in relation to COVID-19 for the insurance industry.
19. Ttec
Ttec is a leading global customer experience technology and services company which specializes on the design, implementation and delivery of transformative customer experience.
Ttec’s blog has some good reads on automation and AI, digital transformation, omnichannel orchestration, customer loyalty and customer care. These are the topics every insurance marketer should follow.
20. Top Insurance Blogs
Top Insurance Blogs is a pure blog by its nature. Whether you’re looking for information about car insurance, life, home, health or business insurance, the blog is here to offer up-to-date answers on what you need.
They have structured the website in a simple layout and with interesting headings which makes it easy and enjoyable to read.
What’s Next?
Insurance, as a product itself, has not changed a lot ever since. But with the development of technology, the insurance marketplace, as well as customer expectations, have changed radically.
That’s why, as insurance marketers, we need to equip ourselves with the best resources at our disposal. And we hope this list has provided a handful of resources for you marketers to leverage on.
Are you an insurance marketer or insurance agent? Check out our Recommended Resources page to level up your marketing skills.
