YouTube is by far the most popular way of learning anything FREE of charge. As digital marketers, you are constantly learning new skills to stay in the game – everything from search engine optimization (SEO), PPC, social media marketing, content marketing strategies and many others.
Instead of throwing at you with tons of random channels, I just want to limit this list to the ones that I do watch myself to learn the best practices from the digital marketing landscape.
Rest assured that you will get actionable tactics to use right away to level up your digital marketing skills. I arranged them in ascending order by the number of videos on the channel for your easy reference.
Let’s go!
1. Brian Dean
- Focus: SEO, Content Markeitng, Social Media
- Subscribers: 400k
- No. of videos: 40+
Brian Dean is the founder of Backlinko, an expert in SEO training and link building strategies. He is a true practitioner and an advocate of quality over quantity when it comes to SEO and link building. So don’t be surprised to find there are only dozens of videos on this channel.
I like watching Brian’s videos because he’s always well organized in presenting his tactics. It’s a good place to start if you want to know How to Get More Organic Traffic (FAST), Rank Your Videos #1 in YouTube (Fast!), or How to Get Higher Google Rankings.
2. Jordan Platten
- Focus: Social media
- Subscribers: 134k
- No. of videos: 160+
Jordan runs a digital marketing agency with a focus on Facebook marketing. This channel is all about social media marketing and how to be successful in the business.
To start, you might want to check out his top video – “How To Get 10k Instagram Followers in 60 Day” – with 1.2M views in 2 years.
3. Ahref
- Focus: SEO, website building
- Subscribers: 186k
- No. of videos: 180+
This channel from Ahref consists of actionable tips for link building, content creation, ranking analysis, keyword search, and website audits.
4. Wes McDowell
- Focus: Website, social media
- Subscribers: 125k
- No. of videos: 180+
In his channel, Wes McDowell talks about websites best practice, SEO and social media.There are a lot of social media marketing advice for you to learn from.
5. Income School
- Focus: SEO, content marketing
- Subscribers: 139k
- No. of videos: 230+
Income School is a contrariant of the SEO game because they do not recommend people to use any of the keywords search tools.
Instead, their “Search Analysis” method is a revealing skill you can learn to get on the first page on Google.
Being an Income School paying member myself, I still watch their videos from time to time to stay motivated from the successful cases and learn from their take on the latest Google updates.
6. Ruan M. Marinho
- Focus: SEO, facebook ads, online income, digital marketing agency
- Subscribers: 108k
- No. of videos: 240+
Ruan M. Marinho is the owner of a digital agency. He shares a lot of real cases on how he applies his SEO tactics for his clients.
If you want to learn about local SEO for your business or “Exactly How He Rank new keywords #1 On Google Within 30 Days“. Check this out!
7. Adam Erhart
- Focus: Social media, content marketing
- Subscribers: 58k
- No. of videos: 340+
Adam talks a lot about marketing strategies and provides a lot of how-to guides on digital marketing as well as social media.
8. SEMRush
- Focus: SEO, content marketing, PPC
- Subscribers: 75.8k
- No. of videos: 400+
SEMRush probably needs no introduction for the SEO tool itself. This channel teaches you the essentials of SEO and everything you can do with their amazing tool.
They also upload videos from their SEMRush Academy with which you can get certified for free by taking their online quiz after watching those videos.
If you want to know more how to get certified by SEO for free. Go to my Resources page to lern more.
9. Eric Siu – Level Up
- Focus: SEO, website building
- Subscribers: 52.7k
- No. of videos: 430+
Eric Siu is the founder of Click Flow and a Co-host of the Marketing School Podcast with Neil Patel.
Not only is it a channel full of digital strategy you can learn from, but there are also tons of business and career-related tips for marketers and entrepreneurs to learn from.
10. Pat Flynn
- Focus: Business ideas, online income, podcast, content marketing
- Subscribers: 271k
- No. of videos: 600+
Pat Flynn is most well-known for being the mastermind behind the SmartPassiveIncome blog and podcast with over 10 million downloads back in 2014.
This may not be a pure marketing channel but you cannot miss the opportunities to learn who to create great content, grow audience, present business ideas and promote a successful podcast.
11. Neil Patel
- Focus: SEO, PPC, Social Media, Content Marketing
- Subscribers: 800k+
- No. of videos: 650+
I know it’s unlikely that you would not stumble upon Neil Patel in the domain of digital marketing. He has helped Google, eBay, General Motors to market their business online.
This is a channel that covers everything from SEO, PPC, content marketing, earning income and more.
What’s Next?
Here you go! These are the channels with actionable tactics you can put into practice right out of the gate. I am sure you can always learn something new at any level of your career, whenever you need it.
I know it may be a bit intimidating with so much content at first glance. So, be sure to take your time to consume them at your own pace.
